
Feb 19, 2019
“Disruptive Technologies Are Changing Automakers’ Needs, Creating Opportunities for Suppliers” Autonomous, electric, and connected vehicles require new designs, new suppliers By Mark Shortt, Design-2-Part Magazine Carmakers in North America, Europe, and Asia are doing a lot of things today that they’ve never done, or even attempted to do, before. When you consider that the crown jewel of their research and development efforts—self-driving cars—is rewriting the rules of how cars are designed, manufactured, and used, that starts to make more sense. “When you look at autonomous driving, it still is amazing to me that you could sit in a car and it drives itself,” said Ken Beller, vice president of sales and marketing at The Weiss-Aug Group, a group of manufacturing companies headquartered in East Hanover, New Jersey. “It stops at red lights and parks itself, and that’s truly amazing.” Self-driving, or autonomous, cars are part of a larger trend currently sweeping the global automotive industry: the development of what are known as ACES—automated, connected, electric, and shared—vehicles. In a major announcement last March, General Motors said that it plans to begin producing self-driving cars, without steering wheels or pedals, in 2019. Along with the car, GM plans to start a commercial service centered on an app that enables people to hail rides. General Motors said that the car, the Cruise AV (autonomous vehicle), is based on its Chevrolet Bolt electric vehicle (EV). It will be produced at the same plant where the Bolt EV is produced—GM’s Orion Township plant in Michigan. GM took a major step toward commercialization of the vehicle after it acquired Cruise Automation, a San Francisco-based developer of autonomous vehicle technology, in 2016. The car is part of GM’s efforts to enable a future with “zero crashes, zero emissions, and zero congestion.” General Motors’ efforts to commercialize autonomous cars at scale were bolstered last May, when the SoftBank Vision Fund announced that it would invest $2.25 billion in GM Cruise Holdings LLC (GM Cruise). In a statement announcing the funding, Michael Ronen, managing partner of SoftBank Investment Advisers, said that “GM has made significant progress toward realizing the dream of completely automated driving to dramatically reduce fatalities, emissions, and congestion. The GM Cruise...