The Robots Are Coming, but Not the Way You Imagined

The Robots Are Coming, but Not the Way You Imagined

Dec 17, 2018

Industrial robots are driving improvements in productivity, quality, and flexibility that are helping U.S. manufacturers to compete globally. At the same time, they’re spurring the growth of a new ecosystem of jobs, from mechanical design to AI-based computer vision.

By Mark Shortt, Design-2-Part Magazine

The robots are coming—that much is true. But manufacturers, by and large, don’t see them as the job-stealing invaders of the workplace that many people have imagined.

It’s not that robots don’t excel in performing many tasks formerly done by people. It’s just that people also excel in certain areas where robots aren’t up to the task. And  in the manufacturing realm, industry leaders and company officials who have integrated robots into their plant’s operations say that their impact stretches well beyond the work that they’ve proven to do so well.

Quality Manufacturing Services, Inc. (QMS), a provider of electronics manufacturing services in Lake Mary, Florida, has invested heavily in high-speed surface mount pick-and-place equipment, a key contributor to quality as electronic components and packages continue to shrink in size. Photo courtesy of Quality Manufacturing Services.


“These machines are going to have a huge impact into the broader economy,” said Tom Galluzzo, founder and chief technology officer of IAM Robotics, in a presentation at MIT Technology Review’s EmTech Next Conference in Cambridge, Massachusetts, in June. “They’re going to empower people to do the things that we’re innately better at—the creative thinking skills. And I think that’s where our employers have to take responsibility—to educate people and to empower them to do those kinds of creative thinking.”

In manufacturing, people can focus on higher-level work because industrial robots are known to perform repetitive tasks with greater precision than their human counterparts. Manufacturers who use robotics in printed circuit board assembly, for example, often report greater peace of mind knowing that the robots are maintaining high quality while increasing the productivity of their operations.

Sam Hanna, president of Quality Manufacturing Services, Inc. (QMS), a provider of electronics manufacturing services in Lake Mary, Florida, said that QMS has added robotics to its operation when a reasonable return on investment has justified the investment. The company has invested heavily in late-model surface mount pick-and-place equipment, a key contributor to quality as electronic components and packages continue to shrink in size.

“We get consistent output, the machines never get tired, and they’re certainly faster than humans,” said Hanna. “The precision we can get out of machinery is far better than we can get out of even the steadiest hands. So, we’re using robotics and equipment wherever it’s justified, wherever it’s practicable and can fit into a budget we create. And the quality, the output that we get from the equipment, in some cases, surpasses what we can do with the best craftsmen that we have in the company.”

A Growing Worldwide Market for Industrial Robots

Grand View Research, Inc., a U.S.-based market research firm, released a report in June that forecast the size of the global industrial robotics market to reach $41.23 billion by 2020. The firm anticipates the market to grow at a 7 percent compound annual growth rate through the forecast period, fueled largely by rapid expansion of the automotive industry worldwide and rising adoption of robotics in non-automotive segments, such as plastics, rubber, and electronics. The Asia Pacific region is showing the strongest growth, accounting for more than 52 percent of revenues in 2017, the firm said on its website.

“Companies implementing industrial robots are increasingly realizing substantial financial benefits, which is leading to a surge in installation of robots in contemporary manufacturing plants,” the firm noted in the release. “Integration of robots with production processes helps boost productivity, minimizes overheads, offers a high degree of flexibility, increases quality, and reduces waste.”

Grand View Research also noted that industrial robots have spurred the development of a new ecosystem that offers lucrative, rewarding, and high-paying jobs. While venture capitalists have shown that they are willing to fund companies that design and manufacture industrial robots, advancements in artificial intelligence and the development of sophisticated sensors are expected to augment the development of self-programming robots, the firm said.

Flexibility for Build-to-Print Manufacturers

Brian Ray, president and CEO of Ray Products Co., Inc., an Ontario, Calif.-based manufacturer of custom thermoformed plastic parts and enclosures, said that automation has “a huge grip on manufacturing in North America.” Ray sees automation as a difference maker for smaller companies like his own—job shops that build parts to customer specifications and aren’t running a million parts at a time.

“It’s a game changer for companies that are build-to-print,” he said.

For companies like Ray Products, their smaller production runs—ranging from hundreds to thousands of parts—mean that they need to change machine setups more frequently to accommodate their next project. Robotic trimmers enable Ray Products to make the transition from one job to another quickly, without sacrificing part quality.

“Flexibility is key for our process because we’re getting in and out of setups constantly,” Ray told Design-2-Part in a phone interview. “I’m not into a job for months at a time, so when it comes to changeovers of things that are important benchmarks for our business, automation is tremendous. Robotics allows us to set up a job quickly, get that job approved for all secondary operations quickly, and get right into manufacturing. It allows us to go from the last good part of one project, into the first good, approved part of the next project extremely fast, extremely efficiently, and accurately.”

Ray Products’ robotic trimmer uses a 5-axis robotic arm, attached to a base. The trimmers enable the company to make the transition from one job to another quickly, without sacrificing part quality. Photo courtesy of Ray Products.

Ray Products’ robotic trimmer uses a 5-axis robotic arm, attached to a base. The part is loaded onto a table that positions the part for processing and is capable of rotating 360 degrees. The robotic arm maneuvers to the area of the part that requires processing, where it performs whatever secondary operation is required, whether it’s trimming, routing, or cutting.

More Capacity, More Robots, More People

Ray said he doesn’t look at robots as a replacement for people. Nor does he view management decisions about them as a choice of one or the other. “We’ve never had to make that choice, and we won’t make that choice—they go together.” To him, people and robots go hand in hand.

“If you’re growing your business and you’re doing more things for more customers that require more capacity, you add capacity by adding equipment, and then you have to have people to run that equipment,” he said.

Before Ray brought his first robot into the plant, he worked to allay any fears his team might have by explaining why the company was introducing a new technology. He also solicited their thoughts and feedback.

“The employees here really embraced it. We had prepared them for the introduction of robotics with some training, and by getting them involved early. So, when it arrived, it was well received. It was something that we’d all talked about and were working towards.”

Initially intended to be used solely for new business, the robot quickly proved its worth, exceeding all expectations. The idea was to keep the company’s legacy, gantry-based machines operating and see how the robot fared. Within about seven to 10 working days, Ray said, the answer became obvious.

“The program time from setting up a new part for trimming and getting it approved was minutes, instead of hours,” Ray said. “The trimming was better—it was more accurate and more repeatable, and the fixturing could be done in such a way that the full part could be completed without having to stop the program. On the 10th or 11th day, we said, ‘Okay, we’re no longer just saving this for new business—we’re going to start transferring existing business over to the robot right away.’ It happened very fast, and then, all of a sudden, the second robot was on order. And some of the old legacy machines were being used less and less, and then we found homes for them, and started creating more space, and then brought in more robotics.”

Today, the company operates five robotic trimmers. Ray said his employees are excited about the robots because they see them as tools that enable Ray Products to be ultra-competitive.

“The robots are seen as a huge opportunity,” he said. “People want to learn more about the robots, and they want to know what new things are coming out on the next generation robots. They want to know things like ‘How are they going to fit in our business? How do we keep the robots that we have scalable?  How do we keep them so that they’re all communicating together? How do we keep them so that they’re easy to program, easy to get up and running, easy to implement for new programs?’”

The programming and some of the nuances that came with the robots and automation were a little bit of a learning curve, like any new software is, Ray said. But it wasn’t as drastic as he envisioned it.

“It’s extremely easy and seamless now, as part of our business. We look at the robots as just an extension of our thought process.”

A Key to Bringing Manufacturing Back

Harry Moser, president and founder of the Reshoring Initiative, an organization dedicated to bringing manufacturing jobs back to the United States, described the impact he believes robotics will have on U.S. manufacturing by using the Latin phrase, sine qua non—“without which [there is], nothing.” He said the greater risk lies in not automating.

A Voodoo Manufacturing team member works alongside a Universal Robots UR10 collaborative robotic arm at Voodoo’s factory in Brooklyn, N.Y. Voodoo is a 3D printing startup focused on delivering on-demand manufacturing through the integration of software, 3D printers, and robotics. Photo courtesy of Universal Robots and Voodoo Manufacturing.

“We will lose more jobs to China if we don’t automate, than we will lose to U.S. automation if we do automate,” said Moser, formerly president and chairman emeritus of machine tool manufacturer GF AgieCharmilles, now known as GF Machining Solutions. “So, we should maximize the rate of automation, maximize the productivity increases [that automation provides] so that the product made in the U.S. will be price competitive enough to make it here, instead of importing it.”

How important is robotics technology to the future of U.S. manufacturing?

One indication is the work being done at Sandia National Laboratories, a Federally Funded Research and Development Center (FFRDC) that undertakes projects important to national security (see At Sandia, Robotic Testing Goes Hand-in-Hand with Materials Development). Sandia engineers have designed and built a six-sided work cell that uses a commercial robot to perform rapid, automated part testing. Dubbed Alinstante (Spanish for “in an instant”), the flexible, modular, and scalable robotic system is designed to accelerate the process of qualification and testing.

“Alinstante can be used for rapid prototyping things or for small-batch manufacturing,” said Tim Blada, the roboticist who is leading the design of the software interface, in a statement. “This would be useful for any small business or industry where they’re making small batch parts and they need to test them or even package them.”

Sandia is interested in teaming with industry partners to help expand or discover more uses for the robotic testing system. Given the extent to which manufacturing companies are already using  robots in a variety of operations, there would appear to be no shortage of potential partners.

Today, robots perform tasks ranging from honing to packaging, machine tending, and part inspection. At Spirit AeroSystems in Wichita, Kansas, robots reduce the time required for inspection by automatically inspecting complex aerospace parts up to 200 feet long, including fuselages, wings, and substructures. The company’s engineers are also looking into other possible uses, such as machining, sealing, and material handling. Meanwhile, Fitzpatrick Manufacturing, a CNC machine shop in Sterling Heights, Michigan, is using Sawyer™, a one-armed collaborative robot from Rethink Robotics, to boost operational efficiency. The robot loads parts into a honing machine and then places them into a wash station.

Jonathan Schwartz, co-founder of Voodoo Manufacturing, a robotic 3D printing startup based in Brooklyn, New York, told D2P that Voodoo is working to develop vision technology that will enable its robots to effectively tend a greater number of printers. He sees robotics as key to not only Voodoo’s business model, but to the health of American manufacturing in general.

“That’s how manufacturing is coming back to the United States,” Schwartz told Design-2-Part’s Mark Langlois (see Voodoo Manufacturing Works Manufacturing Magic with Software, Robots, and 3D Printers). “It’s driven by automation and software. In the last 30 or 40 years, it was cheaper to produce elsewhere. If we want to be competitive, we have to hold down our labor costs.”

Pushing the Envelope with Mobile Manipulation Robots

Robots have been used in factories for decades, typically operating as fixed-mounted machines with perimeter guarding, or safety fencing, to protect humans from their swift and powerful movements. Although these robots—particularly those being used in the automotive industry—don’t appear to be going anywhere soon, they’re no longer the only game in town. Nowadays, it’s becoming more common to see mobile industrial robots moving freely about the factory floor, working safely with people in a supportive, collaborative role.

Examples include mobile manipulation robots, which feature a robotic arm mounted on a mobile platform, or automated guided vehicle (AGV). These sophisticated machines reflect a longstanding dream of product developers to combine the dexterity of a robotic manipulator arm with the mobility of an AGV.

“This is really a holy-grail area for robotics—not just getting robots to navigate from point A to point B but getting robots to do something useful at point B, autonomously,” said IAM Robotics’ Tom Galluzzo, in his presentation at MIT Technology Review’s EmTech Next.

The road to fulfilling the dream hasn’t been easy.

“It’s proven to be really hard because AGVs are not super precise,” Galluzzo said in an interview. “When you go to location, you can’t get to that 1mm level precision, or less, that you could get to with a robot arm.”


IAM Robotics’ Swift™ robot uses 3D computer vision and AI technologies to execute tasks. The robot is capable of driving around factory and warehouse floors, navigating, finding, and transferring items from shelves to shipping. IAM Robotics has developed computer vision algorithms using embedded GPUs (graphical processing units) that enable the machine to perceive items in real time in 3D. Photo courtesy of IAM Robotics.

Galluzzo believes that IAM Robotics, a Pittsburgh-based developer of autonomous material handling systems for use in supply chain (order fulfillment) and manufacturing facilities, is on track toward solving that problem. The company, which Galluzzo co-founded in 2012 with Vladimir Altman, IAM’s vice president of engineering, has developed an integrated system that uses a 3D scanner and powerful software interface in tandem with a mobile robotic arm to efficiently find, pick, and transport items from warehouse shelves.

During his presentation, Galluzzo zeroed in on what differentiates IAM Robotics’ technology from what’s been used in other robots. He said IAM Robotics’ Swift™ robot is “a world’s first” because “it’s using computer vision and AI technologies to drive around, navigate, and find and pick items.” IAM Robotics has developed computer vision algorithms using embedded GPUs (graphical processing units) that enable the machine to perceive items in real time in 3D, he said.

“We’re pushing the envelope of what’s possible with mobile manipulation robots,” Galluzzo told D2P.

IAM’s robots use 3D computer vision to execute tasks. They don’t just use cameras; they use 3D depth cameras to navigate their way around the facility and find the items they’re looking for. “They’re able to identify parts and objects with those depth cameras and figure out ‘Is this the right part? Is it a different part?’ And then they figure out where to grasp it and pick it up,” Galluzzo said.

IAM Robotics’ Swift™ robot consists of a mobile base, a lift, and a robotic arm. The lift sits atop the mobile base and includes a carriage that supports the robot arm. Different types of end effectors, including suction cups, can be applied to the robot arm to handle different types of projects. The Swift robot is integrated with Flash™, a 3D scanner that records product dimensions, weight, and imagery; and SwiftLink™, a software interface and control system through which customers manage their fleet of Swift robots.

SwiftLink software integrates with a customer’s existing warehouse management system or facility management system, and issues commands to the robots for setup and picking. When data from the customer’s warehouse management system enters SwiftLink, Galluzzo said, SwiftLink marries that data with additional data needed by the robots to map information and perform tasks. The data is then sent to the robots in the form of commands to go to specific locations to pick and transport inventory. As it monitors robot status and tracks productivity, the software communicates order and task status back to the warehouse management system.

The Flash 3D product scanner is a compact, mobile device that is reported to record the barcode, 3D dimensions, weight, and a high-resolution image of a customer’s product in less than a second. The information that it collects is used to teach a customer’s robots how to find a specific product on a shelf. Besides being used by the Swift Product Suite for picking operations, the data can be used by the customer to support inventory management, packing, stocking, and the generation of planograms.

According to Galluzzo, Flash provides “a very fast way to capture data in a pristine setting, under controlled lighting.”

“The Flash Scanner is really just the same computer vision software that we have on the robot for localizing parts, but we put it into a standalone scanner unit,” he said. “You can quickly grab a part off the shelf and put it into our scanner and get weights, 3D dimensions, and 3D pictures. You can take 2D pictures and tie that all to barcodes, and it all gets into one database very quickly.”

Potential Uses in Supply Chain, Manufacturing

IAM’s robots are currently being used to perform supply chain tasks in order fulfillment distribution centers. Galluzzo said the company is exiting the pilot phase with some of its customers and progressing toward scaling up and adding more robots.

“Some of our customers are using the robots for some novel applications, so they’re still in the pilot phase,” he said.

The company’s first customer is Rochester Drug Cooperative, a healthcare distributor that serves independent pharmacists throughout the Northeast. When people order products online, the robot uses its computer vision to drive to the right location in the distribution center, locate the items, grasp them, and transport them to the area where they’ll be prepared for shipment.

The Swift robot from IAM Robotics uses different end effectors, including suction cups, to pick and move items. Photo courtesy of IAM Robotics.

“The robot picks items at a rate equivalent to, if not exceeding, manual workers because it doesn’t stop,” Galluzzo said in his presentation at EmTech. “It doesn’t pause to read a pick list and to understand where that product is. All that happens instantly—it just uses computer vision to go to that location and pick the product.”

Their ability to perform these tasks makes them well-suited for similar types of work in manufacturing, like picking up parts from a production line or moving boxes of parts from one location to another.

“The robots can go into the inventory, pull a box of goods off the shelf, and bring those to a person for kitting,” Galluzzo told D2P. “We’re talking about a lot of potential applications with folks who want to do kitting inside of the manufacturing facility.”

Galluzzo and his team have talked with numerous manufacturers about new applications for IAM’s mobile manipulation robots, and they see a wealth of potential uses for them in factories. Where manufacturers use multiple work cells, for example, the robots could move parts from cell to cell so that different steps in the manufacturing process can be applied. When the processes are complete, the robots could place the parts in batches on a tray and move the trays over to the next step in the process. They can also do mobile machine tending.

“You can have the robot press a button or insert a part into a machine, and then go to a different adjacent  machine and do something similar,” Galluzzo said. “We were even talking with a large manufacturer in the textile industry about how our robots can pick up large objects and move them around. Once you can take a mobile robot, put a robot arm on it, and do some useful task using computer vision, it opens up tons of new applications.”

Galluzzo said the data collected by the robots in the field is used for machine learning, which allows improved algorithms to be fed back to the robots so that they can perform their jobs better. If necessary, higher levels of decision making can be made via the cloud. For example, a person working within 10 feet of the robot may be using a mobile app to guide the robot to make the right decision when it’s uncertain about which item to pick next. But if that person becomes unavailable to guide the robot, or a higher-level failure occurs, information about the situation can go in real time to the cloud.

“We can provide higher levels of decision making for whatever the task is,” he said. “We’re fixing errors or diagnosing problems in real time.”

Wanted: Robust Software, Skilled Integrators

Although encouraging, the wide scope of new applications presents real challenges for both IAM Robotics and industry in general. Manufacturing applications are extremely broad and, in many cases, represent uncharted territory for mobile manipulation robots. Different processes involve handling different types of materials, parts with varying sizes and features, and multiple types of trays, bins, and other containers. Using mobile manipulation robots for manufacturing requires top-notch software, as well as skilled third-party integrators who can help manufacturers work them into their operations.

“The manufacturing processes are all different,” Galluzzo said. “Moving things around is different from pressing buttons, and that requires a lot of robust software. But it also requires a very broad integrator base. Because this is a new technology, because mobile manipulation hasn’t been done a lot in the past, the third-party integrators don’t have the experience with how you use, program, and apply a mobile manipulation robot to a new application, like they do with a robot arm, for instance.”

Integration figures to be a key area for the company going forward, one where Galluzzo anticipates substantial demand for hiring new employees.

“We’re going to need a lot more people to help us integrate and deploy robots, so we’re looking for people with information technology degrees,” he said. “Robots are almost like server rooms on wheels. They have tons of computers and networking equipment, and so getting them integrated requires a lot of networking skill. That’s an area, a skillset, that will be very big for us in the future.”

Most of IAM’s employees have advanced degrees in specialty areas of robotics, from mechanical design to computer vision. Galluzzo expects the company will continue to bring in more engineers with expertise in robotics, computer vision, and software in general.

“The brunt of the work to be done is in software. There’s just tons and tons of infrastructure software that we need, but also deep tech software for vision and machine learning. The planning and supervisory task coordination algorithms for how you get a robot—and multiple robots—to interact with each other are all AI-based.”

Another challenge for the company lies in pulling together the multiple engineering capabilities needed to bring a leading-edge autonomous robot to market. Always a feat that requires deft coordination, it is inherently more difficult when attempting to deploy technology in ways not seen previously.

“A lot of what we’re doing—like machine design, electronics, and networking integration—has been done before in the past. But we’re really bringing in some new disciplines around artificial intelligence—heavy computer vision work, 3D computer vision, a lot of GPU computing. There’s more embedded computing than we had before, and  machine learning. All those skill sets provide the core technical nuggets that make our machines possible and our robot able to do what it does. But all the other things are what we would find in a classic robot integration company.”

Galluzzo, who  holds a Ph.D. in robotics from the University of Florida and a bachelor’s in aerospace engineering from Embry Riddle Aeronautical University, recently named Joel Reed, formerly the company’s vice president, as IAM Robotics’ new chief executive officer. Reed’s accomplishments include establishing the market presence for a new class of autonomous AGVs at Seegrid, a developer of self-driving vehicles for material handling.

“Joel knows what it takes to introduce advanced robots into industrial settings, and he has the integrity and commitment to be a champion for our customers, partners, and employees,” said  Galluzzo in a statement. “I’m confident having Joel lead us, and I’m excited as we realize the promise of robots solving critical industry challenges.”

The move also enables Galluzzo to concentrate on his areas of expertise.

“It’s been a goal of ours to find someone that could lead the business, so that I can focus on what I’m best at, which is the technology,” Galluzzo added. “Joel is someone that I admired in the Pittsburgh business community, and he has done an excellent job establishing our market traction and putting us on an accelerated growth path.”

An Increasingly High-Tech Workplace

Galluzzo acknowledges that for many companies, particularly in supply chain, it’s difficult to invest the capital to automate.  But an ongoing labor shortage, coupled with the digital transformation of commerce and industry that is widely expected to accelerate, are factors working in IAM Robotics’ favor.

“We meet with C-level executives all the time, and they say they feel this (autonomous material handling) is absolutely critical to their business going forward,” Galluzzo said. “These kinds of robots can work in classical human environments. When machines can work within the regular shelving and infrastructure that a person would, the technology is suddenly a lot more accessible to these big companies.”

What does Galluzzo say to people who have concerns about robots displacing workers?

“We think we could put a million robots to work without taking a single job, so we absolutely don’t see there being any impact in terms of displacing workers,” he replied. “There’s a shortage of the kinds of workers able to do these jobs, and the younger generation is not interested in doing them. They have computer skills, and because of that, they want jobs in programming. More of them want those kinds of jobs than in the past, and so it’s very hard for companies to find the people. They need these robots to continue to grow the way they want to grow.”

Galluzzo emphasized that as companies invest capital in robots and realize significant savings from them, it’s essential that they reinvest those savings into educating their employees to do higher level jobs.

“I think that’s something we need to talk about more and figure out how we do that. We need to incentivize these companies to make sure they’re investing the money that they’re saving into educating their people.”

One comment

  1. This makes a ton of sense to me about the potential and limitations of robots. I can totally see them on the manufacturing floor or even to install planograms and merchandising display shelves, but I think we’re still a long way off from, say, robots that can do home healthcare.

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